Bret Sanford is a Partner at CreativePutty, Inc., a branding and marketing consultancy. She is a globally renowned builder of brands who brings the unique experience of having practiced marketing from every perspective—as Agency Creative Director, Chief Marketing Officer, Global Agency Leader, and Educator.
Bret ran the multi-national, multi-agency team handling HSBC that created the renowned “Values” work now in the permanent collection of MoMA. While heading marketing for Smith Barney, she relaunched the brand as a vital, modern financial services player. More recently, she has helped the University of Michigan School of Public Health and one of Ameriprise’s largest independent practices.
Her expertise has been sought out by global brands across a broad spectrum, such as: PwC, Merrill Lynch, Meridien Hotels, The Wines of Rioja to and Charles Schwab.
She is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts and sits on the Entrepreneurial Sounding Board at Columbia Business School. She serves on the board of Just Food, a non-profit that helps underserved communities in the five boroughs create food sovereignty, thereby promoting racial equity.
Bret is a 200-hour certified yoga teacher, ran her first marathon last year at the age of 52 and shares her life with her husband, two children, the dog, cat, and her surfboard.