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J'aime Cohen

Program Coordinator

J'aime Cohen is the Program Coordinator for The Masters in Branding Program at The School of Visual Arts. As one of the founding members of the program, J'aime has worked to help build a department that is both challenging, engaging and personal. Her aim is to create an open and smart environment that helps position students for success. Additionally, she acts as the creative for the department, designing the brand identity for the program, promotional materials as well as the interiors for The Branding Studio. 


A former partner at The Apartment Creative Agency, she is a graphic designer and the founder of The Second Column, a small brand management company. She has recently been a juror for the iF Design Awards in Germany, is a member of the AIGA and a fan of things that are shiny.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor