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Online Application 
All Graduate applicants are required to complete the online application form and submit the non-refundable $80 application fee using a credit card.


Bachelor's Degree
Official Transcripts are required from each college or university attended.


To be considered official, transcripts must be submitted in an unopened envelope that is stamped and sealed by the college registrar of the issuing institution.

Transcripts should be mailed or delivered by the applicant with all other application materials.

The School of Visual Arts now accepts secure electronic transcripts from ParchmentNational Student Clearinghouse, and Scrip-Safe. Check with the registrar's office at your institution to see if your school is a member. (IMPORTANT NOTE: Please be sure that all electronic transcript submissions are directed to 'Graduate Admissions' at [email protected]


Transcripts from foreign institutions must be officially translated into English and U.S. grading equivalencies. For more information, click here


Applicants who have attended institutions outside of the United States must prove that their educational background is equivalent to the U.S. Bachelor’s degree. Transcripts must be evaluated by ECE (http://www.Ece.Org/) or WES (http://www.Wes.Org/


English Proficiency

If you are an international student, you must provide proof of your English proficiency. All of the following are acceptable as an acceptable demonstration of English proficiency: 


1) A minimum score of 213 on the computerized version of the test of English as a foreign language (TOEFL) 


2) A minimum score of 79 on the internet-based version of the test of English as a foreign language (TOEFL) 


3) A minimum score of 550 on the paper-based version of the test of English as a foreign language (TOEFL) 


4) A minimum score of 6.5 On the international English language testing system (IELTS)



Writing Sample (Essay)
Applicants are required to submit a typed short essay (750 words) critiquing a brand of their choice. Subject matter should include the following: Relevance in the market; Historical significance (if any); Assessment of the brand’s positioning; Creative analysis.


Applicants must submit a resume which should include professional experience as well as related activities, such as research, awards, and exhibitions.


Letters of Recommendation 
Three letters of recommendation from instructors or practicing professionals 


Personal Interview
Once your application has been processed you will be notified if this is required. (not all applicants are interviewed)


Statement of Purpose
Applicants are encouraged (though not required) to submit a statement of purpose outlining why they have chosen to apply to this program, what they hope to achieve during their course of study and what the concept of “branding” means to them.


Supplemental Materials
Any other material outlining the applicant's expertise in this discipline will be accepted but not required, including any or all of the following:


OPTIONAL: Brand strategy, positioning proposals, or white papers. (If you have them) 


• OPTIONAL: Any branding work currently in the market that you have contributed to with a statement outlining the challenge, your participation and a rationale for the result (if you have this) 


 OPTIONAL: A creative portfolio is not required for this program, but will be reviewed if submitted. 


All required materials must be sent directly to Graduate Admissions only, and uploaded through the online application.


Supplemental materials, such as a PDF portfolio, may be emailed to the department at [email protected]


To submit printed supplemental materials, you can hand them in person or mail them to the SVA Graduate Admissions office. Please keep portfolio dimensions to standard A4/Letter size.


For a complete listing of all requirements with additional details, visit the SVA Gradate Admissions page.



The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor